Privacy Policy

wordthy is operated by:

This Privacy Policy applies to personal information handled through wordthy, including the host portal, private message pages and related services.

We aim to handle personal information responsibly and in accordance with applicable Australian privacy law.

The information we collect depends on how you interact with wordthy.

Account information

When someone creates an account, we may collect information such as:

• names;
• email addresses;
• login and account information;
• event or occasion details;
• payment-related information; and
• communications with wordthy.

Information about your people

Account holders may provide information about people in their lives so that wordthy can provide the Service. This may include:

• a person’s name;
• their relationship to the account holder;
• how they came into the account holder’s life;
• stories;
• memories;
• experiences;
• characteristics;
• personal reflections; and
• other information provided as part of creating a wordthy.

This means we may hold personal information about someone even if that person did not originally provide the information directly to us.

Guest information

When a Guest accesses or interacts with their private wordthy experience, we may collect information associated with that interaction. Depending on the features being used, this may include:

• responses;
• reactions;
• written messages;
• photographs;
• photograph captions;
• voice recordings; and
• information reasonably required to operate and secure the Guest experience.

Technical information

When someone uses wordthy, we may collect technical information necessary to operate, secure and improve the Service. This may include information such as:

• device and browser information;
• IP address;
• access times;
• technical logs;
• authentication information; and
• information about interactions with the Service.

We may collect personal information:

• directly from you;
• when you create or use an account;
• when you answer questions;
• when you contact wordthy;
• when you upload content;
• from an account holder who tells us about someone in their life;
• from Guests who interact with a private wordthy;
• through the operation of our platform; and
• through service providers that help us provide the Service.

Because wordthy is relationship-based, some information may be provided by someone other than the individual it relates to.

We may collect, hold and use personal information where reasonably necessary to:

• create and manage wordthy accounts;
• provide host portals;
• create personalised wordthys;
• provide guided questions and experiences;
• deliver private Guest experiences;
• associate a wordthy with its intended recipient;
• receive and display Guest responses;
• store photographs and voice recordings where those features are used;
• process payments;
• communicate with users;
• provide customer support;
• maintain and secure the Service;
• investigate misuse or security incidents;
• improve the operation of wordthy;
• comply with legal obligations; and
• protect our legitimate legal rights.

We will not use personal information for an unrelated purpose where doing so would be inconsistent with applicable privacy law.

wordthy is designed to help people express what others mean to them.

As a result, information submitted to wordthy may be personal, emotional or private.

We encourage users to consider the privacy and dignity of other people when sharing information.

Users should avoid submitting unnecessarily sensitive information where it is not needed to create the intended wordthy experience.

Guests may be able to share photographs and voice recordings.

These files are used to provide the relevant wordthy experience and make the response available to its intended recipients.

wordthy does not claim ownership of a Guest’s photograph or voice recording merely because it is uploaded to the Service.

We may host, store, process and display the content to the extent reasonably necessary to provide the Service.

wordthy may use artificial intelligence or automated technology to assist with functions such as organising, drafting, refining or personalising content.

Where personal information is processed using an AI service, we will seek to handle that information consistently with this Privacy Policy and applicable law.

We will not intentionally use personal stories, private Guest responses, photographs or voice recordings for unrelated purposes merely because they have been provided through wordthy.

Our use of AI services and relevant providers may change as wordthy develops. This Privacy Policy should be updated to reflect material changes in how personal information is handled.

We do not sell personal stories or Guest responses as a product.

We may disclose personal information where reasonably necessary to service providers that help us operate wordthy. These may include providers supporting:

• cloud hosting;
• database and file storage;
• authentication;
• payment processing;
• email or communications;
• artificial intelligence;
• security and monitoring; and
• other technical infrastructure.

We may also disclose information where:

• you request or authorise us to do so;
• it is reasonably necessary to provide the Service;
• we are required or authorised by law; or
• it is reasonably necessary to protect our legal rights, users or the security of the Service.

Some technology providers used by wordthy may store or process information outside Australia.

Where applicable, our use of overseas providers will be managed in accordance with applicable Australian privacy requirements.

As wordthy’s technology providers are finalised, this section should identify the countries in which overseas recipients are likely to be located where required by applicable privacy law.

Payments may be processed by a third-party payment provider.

wordthy should not store complete payment card details where those details are handled directly by the payment provider.

Payment providers may collect and process information in accordance with their own privacy policies.

Guest experiences are intended to be private.

Private links are intended for the relevant Guest and should not be intentionally published or widely distributed.

Account holders should only be able to access information and responses associated with their own wordthy experience.

Guests should not be able to access another Guest’s private wordthy merely through their own private link.

We take reasonable steps appropriate to the nature of the Service to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These steps may include technical and organisational safeguards appropriate to the systems used by wordthy.

However, no method of internet transmission or electronic storage can guarantee absolute security.

If you believe information associated with your wordthy has been compromised, contact us at: [PRIVACY EMAIL]

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, to provide the Service and to meet applicable legal, accounting, security and dispute-resolution requirements.

Because preserving meaningful memories may form part of the wordthy experience, some content may remain available while the relevant account or experience remains active.

Users may contact us regarding deletion of their account or personal information.

Where information is no longer required and applicable law does not require us to retain it, we will take reasonable steps to delete or de-identify it where appropriate.

You may contact us to request access to personal information we hold about you or to ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading.

We may need to verify your identity before providing access to or changing personal information.

There may be circumstances permitted by law where access cannot be provided. If this occurs, we will respond as required by applicable law.

Contact: [PRIVACY EMAIL]

You do not need to have a wordthy account to contact us about personal information that relates to you.

If you believe someone has provided information about you through wordthy and you have a privacy concern, you may contact us.

We may need to verify your identity and consider the privacy rights of other people before providing, changing or removing information.

If you have a concern about how wordthy has handled your personal information, please contact: [PRIVACY EMAIL]

Please explain your concern and provide enough information for us to investigate it.

We will review privacy complaints and aim to respond within a reasonable period.

Where the Privacy Act 1988 (Cth) applies to wordthy, you may also have the right to make a complaint to the Office of the Australian Information Commissioner.

If wordthy offers marketing communications, consent to receive marketing should be separate from acceptance of the Terms & Conditions.

Where required, marketing communications will provide an appropriate way to unsubscribe.

Choosing not to receive marketing communications will not prevent you from receiving essential communications relating to your account, purchase or wordthy experience.

wordthy is primarily intended to be purchased and managed by adults.

A wordthy may refer to or be created for a child as part of a family or event experience.

Users must take particular care when providing personal information, photographs or stories relating to children and must have appropriate authority or permission where required.

wordthy should not knowingly allow a child to independently create a paid account unless the Service is specifically changed to support this and appropriate safeguards are introduced.

We may update this Privacy Policy as wordthy develops, our technology changes or applicable law changes.

The latest version will show the date it was updated.

Where a material change significantly affects how we handle personal information, we will take reasonable steps to notify affected users where appropriate or required.

For questions, requests or complaints relating to privacy: